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Visana Health

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“Menaka seamlessly fit into our team and created the foundation of our brand, revamped our website, and drove the enrollment of over 10,000 new patients.”

Joe Connolly, Co-Founder and CEO

Visana Health is a virtual women’s health clinic delivering comprehensive care across every stage of a woman’s life — from complex gynecological conditions to menopause, preventive care, and metabolic health.

growth stage: SERIES A

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Services

  • Brand strategy

  • product marketing strategy

  • positioning & Messaging

  • go-to-market strategy

  • organic growth

the ask

Build a brand people trust — then turn an evolving clinical model into services they can immediately understand and want.

A person wearing a maroon sweater holding an iPhone displaying a booking website, with a closed laptop underneath, on a white desk alongside various decorative items and a pink eyeshadow palette.

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Strategy

Make complex care feel remarkably clear.

Women’s health is interconnected. So is Visana’s model. My role has been to translate an increasingly expansive clinical offering into a clear brand and product architecture — helping patients understand not only why Visana is different, but what care is available to them and why it matters.

Fractional

Brand & Product Marketing Strategy

I initially joined Visana as interim Head of Marketing, building the brand foundation, sharpening consumer and payor positioning, revamping the website, and helping drive enrollment of more than 10,000 new patients.

As the company grew, my role evolved with it. Today, I work across brand and product marketing to help turn new and existing clinical capabilities into compelling consumer offerings — from research and product naming through positioning, messaging, go-to-market strategy, and launch creative and content.

A woman sitting in a chair at a table, holding a tablet displaying a health symptom relief website.
Open laptop on green chair displaying a healthcare infographic about gynecological surgeries.
Person sitting on a wooden chair holding a smartphone with a health app open on the screen.

Project Team

fractional head of brand & product marketing: Menaka Iyer

Brand designer: Patrick Allison

head of marketing: Amelia Younger


“Menaka made an immediate impact! The process was almost effortless and the results fantastic. She did an excellent job of integrating into the team and quickly became a leader and mentor that aligned our team to execute our vision.”

Shelly Lanning, Co-Founder and President