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Visana Health

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“Menaka seamlessly fit into our team and created the foundation of our brand, revamped our website, and drove the enrollment of over 10,000 new patients.”

Joe Connolly, Co-Founder and CEO

Visana Health is a virtual women’s health clinic that specializes in treating women with complex conditions, like endometriosis, obesity, and menopause. Visana’s clinic is run by esteemed MDs, Dr. Barbara Levy and Dr. Chevon Rariy.

growth stage: Seed

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Services

  • AUDIENCE PERSONAS

  • BRAND STRATEGY

  • ORGANIC GROWTH

  • Brand Marketing

  • CREATIVE STRATEGY

the ask

Build patient trust and booking momentum through brand strategy and marketing that makes women finally feel seen and cared for.

A person wearing a maroon sweater holding an iPhone displaying a booking website, with a closed laptop underneath, on a white desk alongside various decorative items and a pink eyeshadow palette.

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Strategy

Your symptoms tell a story. We start by listening.

Women’s health is interconnected. Hormones, gynecology, metabolism, life stage — they all influence each other. Visana brings together different medical expertise to see your complete health picture, not just isolated symptoms.

Fractional

Interim Head of Marketing

I led Visana’s brand from the ground up— refreshing the identity, sharpening patient and payor value props, and bringing the story to life across consumer and B2B2C channels. My work helped acquire 10,000 new patients and onboard and scale one of Visana’s largest payor partners. I also built internal systems and mentored a small but mighty marketing team to drive growth.

A woman sitting in a chair at a table, holding a tablet displaying a health symptom relief website.
Open laptop on green chair displaying a healthcare infographic about gynecological surgeries.
Person sitting on a wooden chair holding a smartphone with a health app open on the screen.

Project Team

interim marketing lead: Menaka Iyer

Brand designer: Patrick Allison

CLIENT TEAM: Joe Connolly, Shelly Lanning, Jen Selpa, Amelia Younger, Bowie Dunwoody, Laurel Bennett, Casie Mergen, Dr. Chevon Rariy, and Dr. Barbara Levy


“Menaka made an immediate impact! The process was almost effortless and the results fantastic. She did an excellent job of integrating into the team and quickly became a leader and mentor that aligned our team to execute our vision.”

Shelly Lanning, Co-Founder and President