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Utepreva is the first endometrial biopsy sampler to detect endometrial cancer before symptoms appear. Utepreva officially launched at ACOG Conference 2026 in DC.
growth stage: LAUNCH
Actions
AUDIENCE SEGMENTATION
BRAND STRATEGY
brand messaging
WEBSITE content development
launch activation
the ask
Utepreva is an endometrial cancer detection device built on a hard truth: too many women are diagnosed too late.
Founded by a surgeon who saw the gap firsthand, it gives clinicians earlier answers — so patients reach them while more is still possible. Their founding team asked us to develop and launch a brand system that speaks to physicians with precision, warmth, and practicality, while never flinching from what’s at stake for women’s lives.
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Strategy
Making early the standard
At the heart of the brand is a reframe: early detection isn't about fear, it's about possibility. Utepreva sells to clinicians, so every word has to earn clinical trust — precise, evidence-backed, regulatory-sound — without losing the human weight of the work. The result is a voice that's honest and unflinching but always uplifting: the tool that helps you catch what others miss.
Project and client teams
Studio: Vitamin Pack
Creative Director: Angela Goleme
Design Director: Patrick Allison
Brand strategist: Menaka Iyer
HEad of brand: Shauna Faulisi
Co-FOUNDER: Dr. Jeanetta Stega.
CO-FOUNDER: Dr. Damian Stega
COMMERCIAL LEAD: Peter Faulisi
“We were amazed by the way Menaka and the Vitamin Pack team threaded the needle between our clinical and business goals — while creating a brand that will resonate with women as we grow.
Shauna Faulisi, Head of Brand