Visana
Visana
Visana is a seed-stage women’s health startup that offers OB/GYN care to women at every life stage. Their clinicians specialize in complex conditions, like PCOS, endometriosis, and fibroids.
The Ask
Strengthen the role of marketing as a strategic driver of the business and evolve the brand to speak to women without alienating a B2B audience.
Visana’s CEO, Joe Connolly, originally briefed me on refreshing the Visana corporate site to market directly to patients. What started as a focused, foundational problem to solve made way for an ongoing partnership to tackle a wide range of brand and growth efforts.
Strategy
The care you’ve deserved from day one.
We’re Visana, a virtual women’s health clinic dedicated to giving you the best care at every life stage. Our doctors, nurses, coaches, and advocates work together to help you understand what’s going on in your body and find relief from all your symptoms.
Action
Brand
— Value propositions
— Brand personality & tone of voice
— Patient research & segmentation
— Evolved brand identity
— Website relaunch
Marketing
— Email creative strategy
— Landing page optimization
— Growth sprint management
— Full-funnel DTC marketing strategy & oversight
— B2B2C marketing strategy & oversight
— OKR development & tracking
— Team management & mentorship
Design Credits: Tin Building Campaign
Studio: 2x4
Creative Director: Susan Sellers
Art Director: Sunny Chen
Design Director: Jieun Rim
Design Team: Gina Shin, Claire Shin, Remi Oni
Strategy Consultant: Menaka Iyer
Project Manager: Gala Delmont-Benatar
Photographer/Director: Suzanne Saroff
Set Designer: Matt Cullen
Food Stylist: Alison Attenborough
Producer: Mary Pratt
Talent: Katie Holmes, Laila Gohar, Richie Shazam, Coltrane Curtis with family