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Draftwise

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Draftwise is a legal AI company that enables faster, more strategically precise contracts from first draft to negotiation. When they were ready for a rebrand, their agency Supervisor called on me for brand strategy.

growth stage: SERIES A

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Actions

  • AUDIENCE PERSONAS

  • BRAND STRATEGY

  • VALUE PROPS & TAGLINES

the ask

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Strategy

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Four colorful popsicles in pink, yellow, purple, and orange with overlapping semi-transparent backgrounds on a pink background.

Project Team (to be edited by Menaka)

Studio: 2x4
Creative Director: Susan Sellers
Art Director: Sunny Chen
Design Director: Jieun Rim
Design Team: Gina Shin, Claire Shin, Remi Oni
Strategy Consultant: Menaka Iyer
Project Manager: Gala Delmont-Benatar

Photographer/
Director: Suzanne Saroff
Set Designer: Matt Cullen
Food Stylist: Alison Attenborough
Producer: Mary Pratt
Talent: Katie Holmes, Laila Gohar, Richie Shazam, Coltrane Curtis with family

Close-up of variegated angel wing begonias with green, white, and pink leaves.
Young woman with pink, wavy hair wearing a black leather jacket with studs, holding a bouquet of pink and purple flowers, looking down.
Two women sitting on a wooden bench, laughing and enjoying drinks outdoors, with a glass of beer and cocktail, sunglasses, and casual attire.
Decorative arrangement of skincare and fragrance bottles with dried palm leaves in a white ceramic vase on a marble surface.

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jane doe, FORMER CEO of lorem