Found

Found

Hand holding a smartphone displaying a website about weight loss, with a headline and a photo of a woman using a mobile device.

Found is a weight care company that treats people struggling with overweight and obesity. In August 2021, they brought on a new CEO who led their series B and was eager to start investing in brand.

A tablet on a mustard-colored couch displays text about children's weight loss, with abstract shapes and the word 'found' at the bottom.

The Ask

Develop Found’s brand strategy and launch brand-building efforts.

People are frustrated from years of failed weight loss and skeptical of modern weight loss companies. Found offers a comprehensive, full-service weight loss solution in an otherwise saturated and outdated industry. This required a fresh and empathetic narrative to communicate Found’s offering.

Cover slide of a branding strategy presentation titled 'found Brand strategy 2022' with a dark green background and lighter green accents.

Strategy

Weight loss that works with your body— not against it

When it comes to reaching a healthy weight, every path is different. Found treats the root causes of your weight change through expert clinical care. Our personalized plans combine prescription medication and complete lifestyle guidance.

Action

Brand Strategy

— Brand strategy & playbook

— Audience segmentation

— Comms framework

— Messaging architecture

— Brand measurement

Brand Campaign

— Influencer campaign

— Spotify advertising

— YouTube pre-roll campaign

Brand Behaviors

— Facebook and Instagram ad creative

— Organic social

— Employee recruitment

— More inclusive medical intake form

— CX comms that adopt the brand voice

— Companywide brand & voice workshops

A person holding a smartphone displays a gender identity survey on the screen.
Bus stop advertisement featuring a smiling woman with dark hair in a braid, wearing a beige tank top and brown shorts, with the word "found" at the bottom and the phrase "Weight care, your way" at the top.
A smartphone with an image of a man on the screen, sitting on a woven wicker surface.