Cofertility

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Cofertility is a fertility care company increasing access to services like egg freezing and third-party reproduction. Their beta platform launched in ‘22.

growth stage: seED

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Services

  • Audience personas

  • brand strategy

  • BRAND voice

the ask

Develop Cofertility’s brand identity, brand strategy, and brand voice

Tablet on a white surface displaying a website about family-building options, featuring a smiling young girl and text about fertility and egg donation programs.

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Strategy

Cofertility is a human-first fertility platform that provides people agency over if, when, and how they have babies — whether that’s today or someday.

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Project Team

BRAND STRATEGIST: Menaka Iyer

Creative Director: Patrick Allison

COPYWRITER: Missy Modell

cLIENTS: Arielle Spiegel & Lauren Makler