Cofertility is a fertility care company increasing access to services like egg freezing and third-party reproduction. Their beta platform launched in ‘22, and we created their very first brand system.

growth stage: seED

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Services

  • Audience personas

  • brand strategy

  • BRAND voice

the ask

Build a brand system — from strategy to identity — mature enough for the complexity of the fertility industry and emotive enough to honor women’s agency as the company grows.

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Strategy

Our strategy was to reflect a business built on agency and empathy while thoughtfully serving three distinct audiences. We created a unified system that meets each group where they are — Freeze, Plenty, and Family — and clearly shows how their journeys connect within one ecosystem.

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Project Team

BRAND STRATEGIST: Menaka Iyer

Creative Director: Patrick Allison

COPYWRITER: Missy Modell

cLIENTS: Arielle Spiegel & Lauren Makler