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Bumble Bizz

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Bumble Bizz is Bumble’s networking mode, encouraging women to build community and make the first move in their careers.

growth stage: PRE-IPO

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Services

  • brand MARKETING

  • Creative strategy

the ask

Turn skeptics into believers by proving Bumble Bizz works in real life.

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Strategy

Convene Atlanta’s First Movers

Women-owned businesses have exploded 467% in the last decade, but three barriers still block their path: funding, mentorship, and support systems. Our summit series brings together each city's best and brightest for programming, connections, and learnings that lift entrepreneurs and their entire communities.

Two women sitting on orange armchairs having a conversation at the Bumble Bizz First Movers Summit in Atlanta, GA, with a pink backdrop and a flower arrangement on a white coffee table in front of them.

EXECUTION

The First Movers Summit

As Director of U.S. Marketing, I concepted and led this inaugural flagship event— a fully custom-built experience created in collaboration with Early Spring and FlyteVu. I oversaw the agency RFP process and experiential and programming strategy strategy, culminating in a powerful keynote from Serena Williams.

A woman standing in front of a large orange mural with text that reads 'FIRST' and illustrations of diverse people walking and taking photos.
A group of diverse people are sitting and standing in a conversation at a networking event or conference in an indoor space with exposed ceiling pipes and industrial lighting.
Woman in a plaid blazer sitting on a stool and smiling in front of an orange backdrop during a photo shoot.
Conference room with orange and pink seating, stage with chairs, and large windows in an industrial-style building.

Project Team

marketing director: Menaka Iyer
events manager: Veronica Martinez
dei strategist: Kyra Seay
experiential agency: Early Spring
talent agency: FlyteVu